Complete guide to modern search optimization. SEO for Google, GEO for AI engines like ChatGPT & Perplexity, and AEO for voice assistants.

SEO-GEO-AEO: Modern Search Optimization

Search has evolved beyond Google. Today you need to optimize for traditional search engines (SEO), AI-powered engines like ChatGPT and Perplexity (GEO), and voice assistants (AEO).

The Three Pillars of Modern Search

Type	Target	Examples	Why It Matters
SEO	Search Engines	Google, Bing	68% of online experiences start with search
GEO	AI Engines	ChatGPT, Perplexity, Claude	AI answers are replacing search results
AEO	Voice Assistants	Siri, Alexa, Google Assistant	50% of searches will be voice by 2025

SEO: Search Engine Optimization

Traditional SEO remains critical. Google processes 8.5 billion searches per day.

Local SEO Quick Wins

Search Type	Conversion Rate	Example
Generic	2-3%	"web design"
Local	8-12%	"web design near me"
Branded + Local	15-25%	"moydus web design NYC"

Local searches convert 3-5x better than generic searches.

SEO Fundamentals

Technical SEO - Site speed, mobile-first, crawlability
On-Page SEO - Content, keywords, meta tags
Off-Page SEO - Backlinks, citations, authority
Local SEO - Google Business Profile, reviews, location pages

GEO: Generative Engine Optimization

AI search engines like ChatGPT, Perplexity, and Google SGE are changing how people find information.

Why GEO Matters

Statistic	Value
ChatGPT weekly users	100M+
Perplexity monthly searches	500M+
Users who trust AI answers	73%
Businesses optimizing for AI	Only 12%

Early adopters of GEO will dominate AI search results.

GEO vs SEO Differences

Factor	SEO	GEO
Ranking	Position 1-10	Cited or not cited
Content	Keyword-focused	Context & authority
Links	Quantity matters	Quality & relevance
Format	Any format	Structured, clear, factual
Updates	Algorithm changes	Model training cycles

Learn GEO Optimization →

AEO: Answer Engine Optimization

Voice search and featured snippets require direct, concise answers.

AEO Best Practices

Element	Best Practice
Questions	Target "who, what, where, when, how"
Answers	Provide direct 40-60 word responses
Structure	Use FAQ schema markup
Format	Lists, tables, step-by-step

Featured Snippet Optimization

Question: What is web design?

Answer: Web design is the process of creating
websites, including layout, content, and graphic
design. It encompasses visual aesthetics, user
experience, and technical functionality to build
effective online presences for businesses.

Regional SEO Guides

Target local markets with geo-specific strategies:

USA

Web design services USA
State-by-state targeting
US search behavior

UK

Web design services UK
British search patterns
UK-specific directories

Canada

Bilingual SEO (English/French)
Canadian market targeting

Europe

Multi-language SEO
EU market expansion
GDPR considerations

Integrated Strategy

Content That Works for All Three

Create content that satisfies SEO, GEO, and AEO:

Clear structure - Headers, lists, tables
Direct answers - Answer questions clearly
Authoritative sources - Cite statistics and research
Comprehensive coverage - Cover topics thoroughly
Regular updates - Keep information current

Measurement

Channel	Key Metrics	Tools
SEO	Rankings, organic traffic	Ahrefs, GSC
GEO	AI citations, brand mentions	Manual tracking
AEO	Featured snippets, voice results	SEMrush

Need Help with SEO-GEO-AEO?

Moydus offers comprehensive search optimization:

Service	What's Included
SEO Audit	Technical, on-page, local analysis
GEO Strategy	AI engine optimization plan
Content Strategy	SEO + GEO optimized content
Local SEO	Regional targeting and citations

Get Search Optimization Help →

Learn More:

SEO-GEO-AEO Guide