Build, launch, and scale your SaaS product. From idea validation to Series A and beyond.

Before writing code, validate your idea.

Key questions:

• Who has this problem?
• How are they solving it today?
• Will they pay for a solution?
• How much will they pay?

Build the minimum viable product.

What MVP should include:

• Core value proposition only
• Essential features (3-5 max)
• Basic onboarding
• Payment integration
• Analytics

What MVP should NOT include:

• Nice-to-have features
• Perfect design
• Complex integrations
• Scale infrastructure

Timeline: 6-10 weeks Budget: $15,000-30,000

Learn more: SaaS Development Packages

Get your first paying customers.

Launch checklist:

• Product Hunt launch planned
• Beta users recruited
• Pricing finalized
• Support system ready
• Analytics tracking
• Onboarding flow tested

Must Have:

• Core problem solution
• User authentication
• Basic dashboard
• Payment processing

Should Have:

• Email notifications
• Settings/preferences
• Basic analytics

Could Have (Later):

• Integrations
• Advanced features
• Team functionality
• API

Do things that don't scale:

1. Direct outreach - Personal emails to target customers
2. Communities - Engage where your users hang out
3. Content - Write about the problem you solve
4. Partnerships - Integrate with complementary tools

Channels:

• Product Hunt launch
• Indie Hackers
• Relevant subreddits
• Twitter/X
• LinkedIn

Start building channels:

Optimize and expand:

• Double down on winning channels
• Build sales team if B2B
• Expand product offering
• Consider enterprise tier

What works:

• 3 pricing tiers
• Anchor high, sell middle
• Annual discount (20-30%)
• Clear feature comparison
• Money-back guarantee

Before setting prices:

1. Research competitor pricing
2. Survey target customers
3. Test different price points
4. Calculate unit economics

Early (0-100 customers):

• Active users
• Retention (week 1, month 1)
• Customer feedback scores
• Support tickets

Growth (100-1,000):

• MRR and growth rate
• Churn rate
• CAC by channel
• LTV:CAC ratio

Scale (1,000+):

• Net Revenue Retention
• Expansion MRR
• Sales efficiency
• Payback period

Onboarding:

• In-app tours
• Email sequences
• Success milestones
• Personal outreach

Engagement:

• Usage reminders
• Feature education
• Success stories
• Community building

Expansion:

• Usage-based upsells
• Feature gating
• Annual discounts
• Team expansion

Types:

• Viral loops (user invites users)
• Content loops (content drives traffic drives content)
• Paid loops (revenue funds acquisition)

1. Building before validating - Talk to customers first
2. Too many features - Focus on core value
3. Ignoring churn - Retention beats acquisition
4. Wrong pricing - Test and optimize
5. No sales process - Even PLG needs sales eventually

• 92% of SaaS companies fail within 3 years (but yours doesn't have to)
• Products with PMF grow 3x faster than those without
• The top 25% of SaaS have NRR above 110%
• 40% of revenue goes to sales and marketing on average

Moydus offers end-to-end SaaS development:

Discuss Your SaaS Project →

Related Resources:

• SaaS Development Packages
• AI Development
• Getting Clients