Written by

Moydus Team

At

Fri Jan 30 2026

Website Redesign: When & How to Do It Right

Learn when to redesign your website and how to execute a successful redesign project. Avoid common pitfalls and maximize ROI.

When to Redesign Your Website

A website redesign is a significant investment. Before diving in, ensure it's the right time and approach.

Signs You Need a Redesign

Outdated Appearance

Indicators:

Design looks dated (3+ years old)
Not matching current brand
Competitors look more modern
Users comment on appearance

Visual age indicators:

Skeuomorphic elements
Dated fonts
Old stock photography
Cluttered layouts

Poor Performance Metrics

Warning signs:

High bounce rate (above 60%)
Low conversion rate
Declining traffic
Short session duration
High exit rates on key pages

Not Mobile-Friendly

Problems:

Not responsive
Mobile traffic dropping
High mobile bounce rate
Poor mobile Core Web Vitals

Technical Issues

Concerns:

Slow loading speed
Security vulnerabilities
Outdated CMS
Integration problems
Accessibility failures

Business Changes

Triggers:

Rebranding
New offerings
Target audience shift
Merger/acquisition
Business model change

User Feedback

Listen when:

Support tickets about website
Customer complaints
User testing reveals issues
Analytics show confusion

When NOT to Redesign

Consider Optimization Instead

Just launched (<1 year ago)
Minor issues fixable with updates
No clear business case
Budget constraints
Lack of strategic clarity

Red Flags

"Competitors redesigned"
"Management wants something new"
"Designer is bored"
"We haven't changed in a while"

Planning Your Redesign

Define Goals

Business goals:

Increase conversions
Generate more leads
Improve brand perception
Enable new capabilities
Reduce support costs

User goals:

Better experience
Faster task completion
Improved accessibility
Mobile functionality

Audit Current Site

Analyze:

Traffic patterns
User flows
Conversion funnels
Top/bottom pages
Search data
Heat maps

Document:

What works well
What needs improvement
Technical limitations
Content gaps

Research

Competitive analysis:

Direct competitors
Industry leaders
Aspirational brands
Feature comparison

User research:

Interviews
Surveys
Usability testing
Analytics review

Set Success Metrics

Define KPIs:

Conversion rate targets
Bounce rate goals
Page speed requirements
SEO rankings
User satisfaction scores

Budget Realistically

Include:

Design and development
Content creation
Migration costs
Testing
Training
Post-launch optimization

Learn about website design costs.

The Redesign Process

Phase 1: Discovery (2-4 weeks)

Activities:

Stakeholder interviews
User research
Analytics deep dive
Technical audit
Competitive analysis

Outputs:

Discovery report
User personas
Journey maps
Requirements document

Phase 2: Strategy (2-3 weeks)

Activities:

Information architecture
Content strategy
SEO strategy
Technical planning
Timeline creation

Outputs:

Sitemap
Content plan
Technical spec
Project plan

Phase 3: Design (4-8 weeks)

Activities:

Wireframing
Visual design
Prototyping
User testing
Design iteration

Outputs:

Wireframes
Design mockups
Prototype
Design system

Phase 4: Development (6-12 weeks)

Activities:

Frontend development
Backend development
CMS integration
Content migration
Quality assurance

Outputs:

Staging site
Migrated content
Test reports

Phase 5: Launch (1-2 weeks)

Activities:

Final testing
SEO verification
Redirect mapping
Performance optimization
Launch execution

Outputs:

Live website
Redirect map
Launch report

Phase 6: Optimization (Ongoing)

Activities:

Monitor metrics
Gather feedback
A/B testing
Iterative improvements

Common Pitfalls to Avoid

Ignoring SEO

Risks:

Lost rankings
Broken links
Missing redirects
Changed URLs

Prevention:

SEO audit before redesign
Comprehensive redirect plan
URL structure preservation
Meta data migration

Scope Creep

Causes:

Unclear requirements
Stakeholder additions
Feature creep
Perfectionism

Prevention:

Clear scope document
Change request process
Phased approach
MVP mindset

Ignoring Content

Problems:

Old content in new design
Placeholder content
Content doesn't fit design
Migration issues

Prevention:

Content audit first
Content-first design
Clear ownership
Migration plan

Insufficient Testing

Consequences:

Launch day bugs
Broken functionality
User complaints
Emergency fixes

Prevention:

Testing plan
Cross-browser testing
Mobile testing
User acceptance testing

No Post-Launch Plan

Issues:

Optimization ignored
Bugs linger
Metrics not tracked
Lessons not learned

Prevention:

Post-launch checklist
Monitoring setup
Feedback collection
Optimization budget

Preserving What Works

During Redesign

Document high-performing pages
Preserve successful elements
Maintain user-loved features
Keep winning content

SEO Preservation

Audit all URLs
Create redirect map
Preserve meta data
Monitor post-launch

Measuring Success

30-Day Check

Traffic patterns
Conversion rates
User feedback
Technical issues
Search rankings

90-Day Review

Goal achievement
ROI calculation
User satisfaction
Technical performance
SEO recovery

Ongoing Optimization

A/B testing
Feature additions
Content updates
Performance tuning

Conclusion

A website redesign is a major project that requires clear goals, thorough planning, and careful execution. Done right, it can transform your business results. Done poorly, it can be expensive with little return.

Moydus Redesign Approach

Phase	What We Do	Duration
Discovery	Audit, research, strategy	1-2 weeks
Design	Wireframes, mockups, testing	2-4 weeks
Development	Build, migrate, QA	3-6 weeks
Launch	Final testing, go-live	1 week
Optimize	Monitor, improve	Ongoing

What makes Moydus different:

Redesign Factor	Typical Agency	Moydus
SEO preservation	Often overlooked	Top priority
Content migration	Extra cost	Included
Post-launch support	Retainer required	30 days included
Timeline	4-6 months	6-10 weeks
Pricing	Variable	Fixed

Our redesign clients see an average 52% improvement in conversion rates.

Get Your Free Redesign Assessment →

Ready to plan your redesign? Learn how to choose a web design company or explore our website redesign services.