Written by
Moydus Team
At
Tue Jan 13 2026
Best Ecommerce Website Design Templates (Free & Premium)
Discover the best ecommerce website templates for 2026. Compare free and premium options across major platforms to find your perfect design.
Finding the Perfect Ecommerce Template
A great template provides the foundation for your online store. This guide covers the best free and premium ecommerce templates across major platforms.
Shopify Templates
Free Shopify Themes
1. Dawn
- Shopify's flagship free theme
- Clean, modern design
- Excellent performance
- Highly customizable
- Best for: Most stores
2. Craft
- Designed for artisans
- Story-focused layouts
- Large imagery support
- Best for: Handmade, craft products
3. Refresh
- Health and beauty focused
- Soft, approachable design
- Product highlight sections
- Best for: Wellness brands
4. Sense
- Minimal aesthetic
- Strong typography
- Content-focused
- Best for: Luxury, lifestyle
Premium Shopify Themes
| Theme | Price | Best For |
|---|---|---|
| Impulse | $380 | High-volume stores |
| Prestige | $380 | Luxury brands |
| Turbo | $425 | Large catalogs |
| Motion | $360 | Visual brands |
| Warehouse | $380 | Large inventory |
WooCommerce Templates
Free WooCommerce Themes
1. Storefront
- Official WooCommerce theme
- Stable and well-supported
- Clean default styling
- Extension compatible
2. Astra
- Lightweight and fast
- Starter templates available
- Highly customizable
- Great for any niche
3. OceanWP
- Feature-rich free version
- Multiple demo imports
- WooCommerce optimized
- Responsive design
Premium WooCommerce Themes
| Theme | Price | Best For |
|---|---|---|
| Flatsome | $59 | All-purpose |
| Porto | $59 | Large stores |
| Avada | $69 | Feature-rich |
| Woodmart | $59 | Modern design |
Squarespace Templates
Best for Ecommerce
1. Brine Family
- Most flexible template family
- Full-width options
- Extensive styling
- Best for: Most stores
2. Skye
- Fashion-focused
- Large imagery
- Clean navigation
- Best for: Apparel, accessories
3. Galapagos
- Minimal design
- Product focus
- Easy navigation
- Best for: Curated collections
Wix Templates
Top Ecommerce Templates
1. Online Fashion Store
- Modern fashion layout
- Category highlights
- Instagram integration
- Best for: Clothing brands
2. Beauty Supply Store
- Product showcases
- Tutorial integration
- Review displays
- Best for: Beauty products
3. Tech Store
- Sleek, modern design
- Comparison features
- Spec displays
- Best for: Electronics
Webflow Templates
Free Templates
1. Flavour
- Food and beverage
- Clean design
- Recipe integration
- CMS ready
2. Fresh
- General ecommerce
- Modern aesthetic
- Mobile optimized
- Customizable
Premium Templates
| Template | Price | Best For |
|---|---|---|
| Flavor | $79 | Food brands |
| Supply | $149 | General retail |
| Slate | $149 | Modern stores |
Template Selection Criteria
Must-Have Features
- Mobile responsive
- Fast loading
- SEO optimized
- Regular updates
- Good documentation
- Support available
Nice-to-Have Features
- Multiple layout options
- Built-in sections
- Mega menu support
- Quick view
- Wishlist
- Product filtering
Platform Comparison
| Platform | Free Options | Premium Range | Customization |
|---|---|---|---|
| Shopify | 12 themes | $180-$450 | Medium |
| WooCommerce | 100s | $39-$129 | High |
| Squarespace | 100+ | Included | Medium |
| Wix | 500+ | Included | Low-Medium |
| Webflow | 30+ | $49-$149 | Very High |
Customization Tips
What to Customize
- Colors - Match your brand
- Typography - Reflect personality
- Images - Use high-quality originals
- Layout - Adjust for your products
- Content - Write compelling copy
What Not to Change
- Core structure - Keep navigation familiar
- Checkout flow - Don't complicate it
- Mobile behavior - Trust the template
- Performance - Avoid heavy additions
Template vs Custom Design
Choose Templates When:
- Budget is limited
- Launching quickly
- Standard needs
- Testing a concept
Choose Custom Design When:
- Unique requirements
- Brand differentiation critical
- Complex functionality needed
- Long-term investment
Learn about professional ecommerce design services for custom solutions.
Industry-Specific Recommendations
Fashion & Apparel
- Shopify: Impulse, Prestige
- WooCommerce: Flavflavor, Flavor
- Best feature: Large imagery, quick view
Food & Beverage
- Shopify: Taste, Dawn
- WooCommerce: flavor
- Best feature: Recipe integration, subscriptions
Electronics
- Shopify: Warehouse, Turbo
- WooCommerce: Porto, flavor
- Best feature: Spec comparisons, filtering
Beauty & Cosmetics
- Shopify: Sense, Refresh
- WooCommerce: flavor
- Best feature: Shade selectors, tutorials
Installation Tips
Before Installing
- Backup current site
- Test on staging
- Check compatibility
- Read documentation
- Prepare content
After Installing
- Configure settings
- Add your branding
- Create essential pages
- Test thoroughly
- Optimize performance
Conclusion
The right template accelerates your launch while providing a professional foundation. Choose based on your platform preference, budget, and specific product needs.
Need help selecting or customizing a template? Our Shopify development team can help you get started.
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